About Us

Your Guided Practice Platform for Senior Living, Powered by Salesably.ai

Your Guided Practice Platform for Senior Living, Powered by Salesably.aiYour Guided Practice Platform for Senior Living, Powered by Salesably.aiYour Guided Practice Platform for Senior Living, Powered by Salesably.aiYour Guided Practice Platform for Senior Living, Powered by Salesably.aiYour Guided Practice Platform for Senior Living, Powered by Salesably.ai

About Us

John Greaves, Lead Trainer

John Greaves has over 20 years of experience in senior living sales and marketing and as a consultant to senior living portfolios. Throughout his senior living career, John has been a leadership coach and has helped teams embrace a sales culture based on integrity and mission-focus. John is a graduate of the University of Missouri with a degree in Marketing, Advertising and Graphic Arts. John is based in St. Louis, Missouri.

Elizabeth Beutel, Executive Coach

Elizabeth Beutel has over 25 years of experience in the senior living field. As an Implementation Coach and Trainer, she works with community leaders and sales teams as they adopt the Next Step Sales Management System. With her expertise in sales and marketing management, she also provides insightful Executive Coaching to leaders in Regional and Corporate Sales and Marketing roles. Elizabeth holds an MBA from Indiana University and a BS in Human Resources and Family Studies from the University of Illinois. Elizabeth is based in Columbia, South Carolina.

Jeff Balleau, Executive Coach

Jeff Balleau has over 12 years of experience helping families navigate the challenging decision process of choosing a senior living community.  As an Implementation Coach and Trainer, he works with regional and community leaders and sales teams as they adopt the Next Step Sales Management System.  He enjoys mentoring and coaching teams and leaders at all levels of organizations.  Jeff is a graduate of Friends University, Wichita, Kansas with a BS in Business Management.

Our Values

Commitment to Successful Outcomes

We set our sights on success and commit to getting there with each other and with our clients. We self-correct based on all available data.

Respect for People and Process

We work with organizations who share our respect for all people--residents, team members, prospects and competitors alike. We respect the process and language that forecasts our success without guessing.

Focus on Effectiveness

We appreciate hard work and strive to help our clients get the best possible results from their efforts. To do so, we focus on maximizing effectiveness...always managing for outcomes instead of just activity.

Personal and Organizational Growth

Like our clients, we are always learning and growing as people and as a company. This growth-mindset allows us to embrace challenges and opportunities in an ever-changing world.